Top of the World Privacy Policy

This Privacy Policy is effective as of May 1, 2010.

I. APPLICATION OF THIS PRIVACY POLICY

 This Privacy Policy applies to all web sites owned or operated by Stratosphere and its 
 subsidiaries (collectively, “Stratosphere”), including, but not limited to, the web sites 
 for Stratosphere Casino Hotel & Tower and Arizona Charlies, including: "stratospherehotel.com", 
 "stratospherecasino.com", "stratospheretower.com", "arizonacharlies.com", 
 "arizonacharliesdecatur.com", and "arizonacharliesboulder.com"(collectively, 
 "Stratosphere Web Sites"). Stratosphere Web Sites may be accessed through domain 
 names in addition to the domain names listed above. This Privacy Policy does not 
 apply to information collected by Stratosphere by means other than through Stratosphere Web Sites.


 Certain transactions and services offered while visiting Stratosphere Web Sites may 
 be processed or provided by strategic partners under contract with Stratosphere, 
 even though it appears that you may not have left the Stratosphere Web sites, including 
 reservations. This Privacy Policy does not apply to information collected by strategic 
 partners, except that Stratosphere will treat information it receives about you from 
 strategic partners under the terms of this Privacy Policy. Stratosphere does not have 
 any control over how strategic partners use information they collect about you.



 II. INFORMATION WE COLLECT ABOUT YOU



 General Information


 When you use the Internet, your web browser or client software may transmit certain information 
 to the servers that host the web sites you visit. The information may include the unique 
 number assigned to your server or Internet connection, the capabilities and features of 
 your computer, your geographic location, and your movement within and interaction with 
 the web site, including what pages you look at and what information you download. When you 
 visit Stratosphere Web Sites, Stratosphere servers collect such information. Stratosphere 
 uses this information to generate aggregate statistics about visitors to Stratosphere Web 
 Sites. Personally Identifying Information Stratosphere only collects personal information 
 that you voluntarily provide to us. "Personal Information" is information through which 
 you can be identified. The Personal Information that Stratosphere collects through Stratosphere 
 Web Sites or obtains from its Strategic Partners depends on the nature of your online activity, 
 such as whether you make reservations, participate in a contest, apply for employment, seek 
 information on weddings or meetings, register as a meeting planner, or provide customer 
 feedback or suggestions. For example, Personal Information that Stratosphere collects from 
 you when you make a reservation may include your name, company, address, home telephone 
 number, work telephone number, e-mail address, fax number, credit card information, purchase 
 and reservation information, and other information that you voluntarily provide. When you 
 complete an employment application, Stratosphere may also collect your social security number, 
 previous addresses, previous names, convictions for felonies, whether you can provide proof of 
 eligibility to work in the United States, present and past employment, military service, education 
 and training, skills, languages, family members who work for the Stratosphere, and other information 
 listed in the online application form. 


 The Personal Information is collected by e-mail, through online forms, and through your activities 
 on Stratosphere Web Sites. The Stratosphere Web Sites utilize Secure Sockets Layer (“SSL”), 
 which provides several layers of security for users of the Stratosphere Web Sites. All data 
 sent to and received from the Stratosphere Web Sites in SSL mode is encrypted. This ensures that 
 anyone who may be able to intercept and review the data transmitted will not be able to understand 
 the data. SSL also enables you to verify the certificate of the Stratosphere Web Sites so that you 
 can ensure that the web site is the authentic.


 Cookies


 Stratosphere Web Sites use cookie technology. A cookie is a small file that contains information 
 sent by a web site that is saved on your hard disk by your computer's browser. Cookies store 
 information that a web site may need to personalize your experience and to gather web site statistical 
 data, such as which pages you visit, what material you download, your internet provider's domain name 
 and country, and the addresses of web sites you visited immediately before, and after, visiting a 
 particular web site.


 Stratosphere Web Sites use cookies to collect and store your preferences for viewing the Stratosphere 
 Web Sites, such as whether you disable Flash so that you will not have to do so for subsequent visits. 
 In addition, Stratosphere Web Sites use cookies to provide a unique identifier to your computer so that 
 we can generate statistics regarding usage of Stratosphere Web Sites, such as the percentage of repeat 
 visitors and other general statistics, determining the effectiveness of advertisements, and sales generated 
 through advertisements.


 Cookies are also used to assist your log-in to Stratosphere Web Sites, such as the site. To browse 
 the Internet and Stratosphere Web Sites without cookies, you can configure your browser to reject 
 all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. 
 You may not be able to conduct some transactions or use some services on Stratosphere Web Sites if 
 you disable your browser from accepting cookies.



 III. HOW WE USE THE INFORMATION WE COLLECT



 Stratosphere may use the information collected by us or Strategic Partners: (1) for marketing purposes, 
 including, but not limited to, notifying you of special promotions, offers and events via e-mail, mail, 
 fax and other means; (2) to process and fulfill reservations and make a record of reservations; (3) to 
 enable us to contact you for confirmation or customer service or after you sign up for or participate in 
 certain activities; (4) to respond to inquiries, complaints and other communications; and (5) for profiling 
 or demographic purposes.



 IV. DISCLOSURE OF INFORMATION WE COLLECT



 Except as provided below, Stratosphere will not sell, trade, or disclose to third parties any Personal 
 Information obtained through Stratosphere Web Sites or obtained from Strategic Partners, without your consent. 
 Stratosphere may disclose Personal Information: (1) to comply with a court order, subpoena, search warrant 
 or other legal process; (2) to comply with legal, regulatory or administrative requirements of any governmental 
 authorities; (3) to protect and defend Stratosphere, its subsidiaries and affiliates, and all of their officers, 
 directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim 
 or dispute; (4) to enforce the terms of use of Stratosphere Web Sites; (5) to prevent imminent physical harm; 
 (6) to businesses that Stratosphere may use for purposes of performing functions on behalf of Stratosphere, such 
 as companies that process credit card transactions; and (7) in connection with the sale, assignment, or transfer 
 of any Stratosphere property or Stratosphere Web Site.



 V. CHOICE REGARDING PROVIDING INFORMATION 



 General information is collected whenever you browse Stratosphere Web Sites. The Stratosphere Web Sites 
 do not provide any means for opting out of providing general information when you browse Stratosphere Web 
 Sites. However, privacy software that prevents the disclosure of general information is commercially available.


 You can browse Stratosphere Web Sites without providing any Personal Information. However, providing Personal 
 Information is required to use some of the services offered through the Stratosphere web sites, including, 
 but not limited to, making hotel reservations, participating in contests, applying for employment, registering 
 as a planner, obtaining information, and participating in the player rewards program.


 If you can opt out of receiving certain communications and offers, opt out options will be indicated when 
 they are available.



 VI. ACCESS



 The general or Personal Information collected through Stratosphere Web Sites or provided by Strategic 
 Partners is not currently accessible to you, except that confirmation is provided for some transactions, 
 such as reservations. If you believe that any information collected by Stratosphere about you is not correct 
 or has changed, please send an e-mail message to marketing@stratospherehotel.com explaining the correction or 
 change, addition or deletion, and provide any relevant confirmation or reference number.



 VII. SECURITY



 General information and Personal Information collected by Stratosphere Web Sites is stored on secure 
 servers. The secure servers are protected by firewalls and other standard security procedures. The 
 secure servers are not generally accessible by unauthorized third parties, but could become accessible 
 in the event of a security breach.


 VIII. THE CHILDREN'S ONLINE PRIVACY PROTECTION ACT



 Stratosphere Web Sites are general audience sites intended for persons 21 years of age or older. 
 Accordingly, the provisions of the Children's Online Privacy Protection Act do not apply to Stratosphere Web Sites.



 IX. CHANGES


 This Privacy Policy was posted on May 1, 2003. Stratosphere reserves the right to change, modify 
 or amend this Privacy Policy at any time. When the Privacy Policy is changed, modified and/or amended, 
 the revised Privacy Policy will be posted on Stratosphere Web Sites. Any revised Privacy Policy will 
 only apply prospectively to Personal Information collected or modified after the effective date of the 
 revised policy. Customers are responsible for periodically checking the Privacy Policy posted on 
 Stratosphere Web Sites for changes.

If you have any questions regarding this Privacy Policy, please contact webmaster@stratospherehotel.com.